Remote · Contract or W-2
Andrew Rocha
Marketing Operations & AI Automation Specialist
I build the systems behind lead generation and client websites — then automate the repetitive half. Meta Ads structure and reporting, attribution, landing pages and brand sites, run with Python and AI-assisted automation and a human approval gate on anything that publishes. One two-campaign Meta Ads system produced 856 leads at $4.22 each in 90 days. Data operations sits underneath it all: every number reconciled against its source. Contract or remote W-2 · async · bilingual EN/ES.
Professional Summary
Marketing operations and AI automation specialist who builds the systems behind lead generation and client websites — Meta Ads campaign structure and reporting, attribution and link tracking, landing pages and brand sites — and automates the repetitive half with Python, Claude Code and AI-assisted workflows, keeping human approval on anything that publishes. Data operations is the foundation: data cleaning, validation and QA/QC, ETL pipelines that reconcile records against source-of-truth data, and documented SOPs. Works independently in async, low-supervision remote environments. Owner-operator of YAHWAYLOVE LLC; professional working proficiency in Spanish; committed to transparent, ethical automation pitched openly as an efficiency gain.
Core Skills
Professional Experience
Founder / Marketing Operations & AI Automation — YAHWAYLOVE LLC
- Run traffic and attribution for an AI SaaS client with no access to its analytics: tagged outbound links, a weekly sweep → QA → metrics loop, and an approval gate that drafts every post and reads it back before anything is scheduled.
- Build client websites and landing pages, held to automated accessibility, layout and content checks before they ship.
- Audited a client CRM of 2,029 contacts for field completeness, took customer records out of version control, and added a check so they cannot return.
- Engineered Python data-ingestion pipelines that consolidated exports, dashboards, and form submissions into validated records, sharply reducing manual data entry while preserving accuracy through human-in-the-loop review.
- Built AI-assisted automation with verification-first checks that confirm every output against source-of-truth data before release, reducing downstream errors and rework.
- Authored repeatable SOPs so recurring data tasks run independently with minimal supervision and hand off cleanly to non-technical teammates.
Data & Campaign Operations Support — 414 Creative
- Cleaned, validated, and reconciled Meta Ads performance data across multiple client accounts, raising data integrity for reporting and optimization.
- Two-campaign Meta Ads system for a college client, from an account with no prior advertising and no pixel: over 90 days, 487,000 impressions at $0.47 CPC, 856 leads at $4.22 each and 127 applications at $28.43 each.
- Analyzed campaign data to surface targeting, trend, and reporting inconsistencies through structured QA/QC, supporting a measurable cost-per-lead improvement within 2–3 months.
- Reconciled reported metrics against platform data and maintained clean, client-ready records for non-technical stakeholders.
Independent Contractor — Miracle Method / Tub Done Refinishing
- Ran contract jobs end-to-end with accurate project records and customer details under minimal supervision.
Documentation & Records Specialist — Lake Arenal Real Estate
- Organized bilingual property records, listings, and media files; translated English/Spanish for clients and internal teams.
Operations / Valet — Corinthian
- Increased parking capacity 20% via a process redesign; recognized as Employee of the Month for reliability and consistent customer service.
Selected Projects
External traffic partner for an AI SaaS product with no access to the client's analytics, ad accounts or billing, so attribution was built in-house: tagged outbound links, a weekly sweep → QA → metrics loop that ranks what worked, and an approval gate that drafts every post and reads it back from the server before anything is scheduled.
A two-campaign Meta Ads system for a college client — cold, video-first attention first, then retargeting only the people it warmed: 856 leads at $4.22 and 127 applications at $28.43 over 90 days, from an account with no pixel. Full case study →
Ongoing client work: an AI proxy holding every API key server-side, a Dropbox-to-library autosync on a scheduled task, a site remodel, and a CRM data-quality audit across 2,029 contacts — 625 commits behind a definition-of-done gate.
A faith-based pregnancy journal I own and ship: offline-first, no login, every entry kept on the device, live on Cloudflare Pages, with an OWASP ASVS 5 security review and a tracked remediation plan. 460 commits.
Structured inputs in, an illustrated 16-page PDF out, with a versioned data schema under change control and purge-and-rollback tests for sensitive records — 290 commits and 949 passing tests.
A private archive of a year of coursework pulled out of a hosted LMS — 30 courses, 268 lesson pages, transcripts and email — with a watcher that checks 13 source documents every 30 minutes and flags changes for review, not auto-apply. 407 commits.
A Python toolkit that pulls live roles from public Greenhouse / Lever / Ashby APIs, scores and ranks them against fixed target criteria, and generates per-role gap reports — with an interactive dashboard to search, filter, track, and match. A transparent, Terms-of-Service-clean pipeline: 315 commits behind a 451-test suite.
An AI-assisted full-stack site I build and deploy myself on Cloudflare Pages: serverless JavaScript APIs, Cloudflare KV event analytics, optional Supabase / Google-Sheets forwarding, and an admin dashboard — the system serving this page.
A stdlib-only Python pipeline that ingests messy spreadsheets, normalizes and de-duplicates records, flags inconsistencies, and emits a structured validation report — turning manual data-entry cleanup into a repeatable, auditable step.
Education
Associate of Applied Biblical Studies — Year 1 CompletedLifestyle Christianity University · 2025 – 2026
High School DiplomaFlagler High School · Pompano Beach, FL
Leadership CertificateGratitude Training · West Palm Beach, FL
Reference
References available upon request.
FAQ
What roles is Andrew Rocha looking for?
Marketing operations and AI automation work — Meta Ads and campaign reporting, attribution, landing pages and client websites, and the automation behind them — plus data operations, records and QA roles where accuracy is the whole job. Contract through YAHWAYLOVE LLC or remote W-2; async and low-meeting.
What marketing results can Andrew show?
A two-campaign Meta Ads system for a college client produced 856 leads at $4.22 each and 127 applications at $28.43 each over 90 days, from an account with no prior advertising and no pixel. He also runs traffic and attribution for an AI SaaS product and builds client websites and landing pages through YAHWAYLOVE LLC.
Is Andrew available for remote work?
Yes — remote is the arrangement, not a preference. He is based in Fort Worth, TX (US Central) and is not relocating, so he works fully remote in an async, low-meeting style, comfortable with distributed teams and written-first communication.
What tools and skills does he use for data work?
Excel and SQL for records and reporting, Python for cleaning, de-duplication, and validation, and AI-assisted workflows with human QA kept intact. He also builds small automation pipelines that remove repetitive manual steps.
Does Andrew speak Spanish?
Yes — he has professional working proficiency in Spanish and has processed bilingual documents and records, which suits bilingual data-entry and records roles.